Show what you stock
Product-grid sections for your ranges and bestsellers, enough for a customer to decide the trip is worth it, updated by you in minutes.
Industry guide
The shop window that never closes.
Local shopping often starts with a search: "gift shop near me", "record shop open Sunday". Pendro puts your shop in that search with what you stock, where to find you, and what just came in, plus a newsletter that turns browsers into regulars.
Free plan forever. No credit card to start.
your-business.pendro.coLive render
The Boutique Fashion template, rendered live, a real starting point for shops & boutiques.Open the full preview
The whole stack
Everything you need to run it.
The shop that never shuts: products with checkout, collection banners, and a list of customers you can actually reach.
What your site needs
The three jobs your website must do.
Be found by people nearby
Local-search-ready pages with your address, your story, and the structured data search engines use to place shops on the map.
Bring them back
The built-in newsletter announces new stock and events to your list, and the announcement bar puts this week's news at the top of every page.
Made for shops & boutiques
The right sections, ready to drop in.
- Product gridranges and new arrivals
- Announcement barevents, offers, holiday hours
- Newsletter signupbrowsers into regulars
- Aboutthe story locals buy into
Try this briefExample
“Independent plant and homeware shop in Sheffield, houseplants and local ceramics, new stock every Friday”
You get a draft with your ranges laid out, an announcement bar for events and opening hours, and a newsletter signup that turns browsers into regulars.
It starts from a template made for the trade. Here that is Boutique Fashion, the one rendered live at the top of this page.
Write your own briefAn example, not a live demo. Nothing runs on this page.
Why it works
A website that does the whole job.
Independent shops win on curation and character, and a search result cannot show either unless your website does. When someone searches "gift shop near me" or "record shop open Sunday", search engines decide which local shops to surface partly on whether they have a fast site with clear location and offering information. Pendro handles that machinery, with structured data, quick pages, and your address and story where both crawlers and customers find them, while the product grid does the persuading.
A shop's website is not there to replace the till. It keeps the relationship going between visits. The announcement bar carries this week's news: late opening, an event, a delivery of something special. The newsletter turns browsers into regulars, and a "new stock Friday" email to three hundred locals fills the shop on Saturday. The about section tells the story people buy into when they choose an independent: who you are and why the shop exists.
Every plan starts free — see what each plan includes.
If you need a real cart with stock control and shipping, Squarespace is the better fit and the comparison says so plainly. Pendro suits the shop whose website is there to fill the shop. Read the full Pendro vs Squarespace comparison, or see how Pendro measures up against Wix, Framer and WordPress.
Templates
Start from a template made for your trade.
Questions
Asked by shops & boutiques.
Can customers buy from the site?
The site showcases what you stock and gets people through the door: ranges, new arrivals, and enquiries for holds or special orders straight to your email. It is built for shops whose priority is footfall and reservations rather than running a full online store.
How quickly can I update what is shown in stock?
In minutes, from the shop floor. Edit the product grid on your phone, publish, and the site reflects today's delivery. The announcement bar updates just as fast for events and holiday hours.
Will it actually bring people into the shop?
That is the design goal: rank for local searches, show the stock well enough to justify the trip, and capture emails so you can bring people back. The newsletter section turns one-time visitors into a list you own, which is the most reliable footfall lever an independent has.
Do I still need a Google Business Profile as well?
Yes, and keep it pointed at your site. They do different jobs: the profile owns your map pin, your opening hours, and the review stream; your site owns the stock, the story, and the newsletter sign-up. Matching address and hours across both helps each of them rank.
Free to start
Live by tonight.
Looking designed.
No card, no time limit. One site free forever, and nothing you change can make it look undesigned.