Capture on every page
Newsletter sections and pop-ups collect subscribers where attention already is: your own pages. Sign-ups flow into your list with consent recorded.
Email
The audience you ownlives in the inbox.
Social reach is rented; an email list is yours. Pendro grows the list on your website and sends the emails from the same place you edit the site. No separate mail tool, no exporting subscribers between systems.
Free plan forever. No credit card to start.
Campaigns without a design fight
Write in a clean editor, start from a template for the common sends, and every campaign arrives readable on a phone.
Personal, at scale
Address subscribers by name with merge fields. The platform handles the legal furniture: working unsubscribe links, and a list that honours them.
Numbers that teach you
Every campaign reports how it performed, so you learn what your audience opens and what they ignore before you write the next one.
Straight from the product
The actual starter templates, rendered live.
These are the real starters the composer opens with. The bracketed lines are yours to fill. Pick one, replace the placeholders, send.
A letter from the owner
Plain personal note, no layout. The one that reads like a human wrote it.
Hi Sam,
[Say why you are writing, in one sentence. What happened this month, what you have been working on, or what is on your mind.]
[Second paragraph — the detail behind it. Keep your own voice here; this email works because it reads like a note from a person rather than a company.]
[Close with the one thing you would like the reader to do or think about. Reply, book a time, or simply keep an eye out for what is next.]
Thanks for reading,
[Your name]
[Your role], Marlow & Sons
Announcement
News with a headline, what it means for the reader, and a link to the detail.
[What you are announcing]
Hi Sam, there is news from Marlow & Sons.
[Say the news plainly in one or two sentences: what is changing, and when it takes effect.]
What this means for you
[The first thing that changes for a customer.]
[The second — anything they need to do, and by when.]
[The third — what stays exactly the same.]
[Add a link to the full details]
Questions? Reply to this email — it comes straight to us.
Offer or new product
What it is, what is included, and one clear call to action with the fine print.
[Name of the offer or product]
Hi Sam,
[One sentence on what it is and who it is for.]
What is included
[First thing the customer gets.]
[Second thing — the part people ask about most.]
[Third thing, or what makes this different from the usual.]
[Price, or what the offer is]
[Fine print: when the offer ends, who it applies to, and anything a customer should know before they buy.]
— Marlow & Sons
Event invitation
Date, time, place and RSVP laid out so nobody has to hunt for them.
You are invited: [event name]
Hi Sam,
[One or two sentences on what the event is and why it is worth someone leaving the house for.]
The details
What: [Event name and format — workshop, open day, launch]
When: [Day, date, start and finish time]
Where: [Venue and street address, or the video-call link]
Cost: [Free, or the ticket price]
[Add your RSVP or ticket link]
[Anything practical: parking, accessibility, what to bring, and whether places are limited.]
Hope to see you there,
[Your name], Marlow & Sons
Digest or round-up
Several short items in one email — the recurring monthly or weekly send.
[Month] at Marlow & Sons
Hi Sam, here is a short round-up of what has happened since we last wrote.
1. [First item]
[Two or three sentences. What it is, and why it matters to the person reading.] [Link]
2. [Second item]
[Keep each item roughly this length — a digest earns its place by being skimmable.] [Link]
3. [Third item]
[The last one. Three or four items is usually plenty; anything longer gets scrolled past.] [Link]
That is everything for now. If one of these would be useful to someone you know, forward it on.
We have not seen you in a while
A short, honest check-in for subscribers who have gone quiet.
Still want to hear from us?
Hi Sam, it has been a while since you opened one of our emails, so we would rather ask than keep filling your inbox.
Here is what has changed at Marlow & Sons since you last looked:
[The most useful new thing.]
[Something that has improved, or a problem you have fixed.]
[One thing coming next.]
If that still sounds useful, you do not need to do anything — we will keep sending. [Add a link to pick up where they left off]
And if not, no hard feelings: unsubscribe here and we will stop.
Why it matters
Every algorithm change that halves a business’s social reach is an argument for email. The list is the one audience no platform can take away, and everyone on it chose to be there. Pendro treats list-building as a website feature rather than a separate subscription: the capture sections are designed into your pages, and the sending side is a tab in the dashboard you already use.
The starter templates matter more than they sound. Most business newsletters stall at the blank compose window, arriving monthly like a small exam. A starter gives you a structure to fill instead of a page to face, merge fields make it personal without effort, and the stats close the loop so the next send is sharper. A newsletter you actually send beats a sophisticated one you keep meaning to.
Straight answers
Do I need a separate email marketing tool?+
No. Capture, list management, sending, unsubscribes, and stats are all part of Pendro. If you already keep a list somewhere else, you can bring those subscribers with you rather than start again.
Is this legal, consent-wise?+
The capture flow records consent, every email carries a working unsubscribe link, and unsubscribes are honoured immediately and permanently. The compliance detail is the platform’s job.
What do the starter templates cover?+
The sends a business actually makes: a welcome note, a monthly update, an announcement, a promotion, and similar. Pick one, replace the marked placeholders with your news, and send it.
How many subscribers can I have?+
Plans scale with list size and sending volume, and the current numbers are on the pricing page. The included allowance covers a typical local business, and you move up when the list outgrows it.
Where it earns its keep
Free to start
Live by tonight.
Looking designed.
No card, no time limit. One site free forever, and nothing you change can make it look undesigned.