01
Foundations
The multivitamin and omega-3. Where most people should start — and where many should stop.
Third-party testedMade in the USACOA on every batch
Evidence, in capsule form.
Eight formulas, each built around the dose shown to work in peer-reviewed research — not the smallest dose we could print on a label.
MultivitaminMagnesiumOmega-3CreatineSleep
Third-party tested
GMP-certified facility
Vegan + non-GMO options
30-day money-back
Third-party tested
Every batch, certificate on the product page
Subscribe + save 20%
Skip, pause or cancel any time
90 days to feel it
Refunded if you do not, bottle empty or not
Free shipping over $40
Glass and paper, no plastic anywhere
01The formulasFull dossiers on product pages
Every dose has a citation.
The clinical summary — trials, doses, and limitations — is printed on each product page. These are the short versions.
Magnesium glycinate
VeganThird-party tested2023Daily multivitamin
No proprietary blends2022Omega-3
Batch-tested2022Sleep stack
Vegan2024
The standard
100%
Doses at studied levels
0
Proprietary blends
2×
Independent tests per batch
No blends. No hiding.
A proprietary blend is a legal way to underdose. We list every ingredient at its exact amount, publish the certificate of analysis for every batch, and skip anything the evidence doesn't support yet.
Full disclosureCOA publishedGMP facility
“The only supplement label I've never had to decode for a patient.”
Dr. Amara Patel, MD — formulator
02Where to startMost people need two, not eight
Build a stack, not a shelf.
02
Sleep
Magnesium glycinate first; the sleep stack if racing thoughts, not restlessness, are the problem.
03
Performance
Creatine monohydrate at 5g — the most-researched supplement on the market, unflavoured.
04
Targeted
D3 + K2 for low-sun months, co-formulated for safe long-term use.
03StandardsOr it doesn't ship
How a formula ships.
Literature first
Our MD + nutrition-science team reviews the trials. No human evidence at a workable dose means no product — most ideas die here.
Dose to the evidence
The label matches the studied dose, in the studied form. If that makes the capsule count higher, the capsule count is higher.
Test, then publish
Every batch is third-party tested for identity, potency, and contaminants. The COA is published — look yours up by lot number.
Cost per serving
What each formula actually costs a day
Bottle price divided by servings, printed rather than left for you to work out. Subscription takes 20% off every line below.
The daily formulas
- Magnesium bisglycinate60 servings$0.63 / day
$38 a bottle · $30 on subscription
- Omega-3, triglyceride form60 servings$0.87 / day
$52 a bottle · rTG, not ethyl ester
- Vitamin D3 + K290 servings$0.32 / day
$29 a bottle · the cheapest thing we sell
- Creatine monohydrate80 servings$0.41 / day
$33 a tub · Creapure, 5 g scoop
- Daily multivitamin60 servings$0.75 / day
$45 a bottle · methylated B vitamins
Stacks
- The foundation stackThree formulas$1.42 / day
D3+K2, magnesium, omega-3 · $85 a month
- The training stackThree formulas$1.51 / day
Creatine, magnesium, multivitamin · $91 a month
- Build your own, any threeSave 15%
Applied on top of the subscription discount
The small print, priced
- Batch certificate of analysisFree
Linked on every product page, not on request
- Consultation with our pharmacist20 minFree
Including the answer "you do not need this"
- Return an opened bottleWithin 90 daysFree
Return label included in the box
- International shipping5–9 days$12
Duties shown at checkout, never at your door
Per-serving figures use the label dose, not a half dose. Where a competitor is cheaper per bottle and dearer per serving, that is usually why — and we would rather you checked.
The line
Shop the line
Eight formulas. Subscribe-and-save takes 15% off; skip or cancel in one click.
Customers say
“I emailed asking which two products NOT to buy for my situation. They told me, by name, and lost $60 of my order. Customer for life.”
J
Jonah R.
Customer · 18 months
04Not medical advice
Sensible questions
- What does "third-party tested" actually mean?
- An independent lab — not ours, not our manufacturer's — verifies identity, potency, and contaminants on every batch. The certificate is published by lot number.
- Do you do subscriptions?
- Yes — subscribe-and-save takes 15% off and skips or cancels in one click. No hostage-style cancellation flows.
- Who should not take these?
- If you're pregnant, on prescription medication, or managing a condition, talk to your clinician first — supplement–drug interactions are real. Our labels flag the known ones.
- Returns?
- 30-day money-back on first purchase of any product, opened or not. We'd rather refund than argue.
Read the evidence. Then decide.
Every product page carries the trials, the doses, and the limitations — in plain English.
30-day money-back · COA on every batch
Wholesale + practitioners
Clinics, practitioners, and retail partners — tell us about your practice and we'll send the trade catalogue.
- trade@example.com
- hello@example.com
- Within one business day