Boutique · senior-led
Stories worth telling, well told.
A boutique firm representing founders, books, films, and the occasional cause. We stay small on purpose, so every account gets a partner.
- 18
- Years in practice
- 16
- People — never more
- 12
- Active accounts at a time
- 2
- Offices · NYC + London
Four practices, one standard.
Book + author
Pre-launch positioning through to the long tail of an author's visibility.
- Positioning + jacket copy
- Review-copy programme
- First-serial + excerpt placement
- Tour + festival booking
- Prize submissions
Founder + executive
Reputation built deliberately, over years rather than news cycles.
- Op-eds + bylines
- Keynote + panel placement
- Podcast booking
- Profile interviews
- Media training
Brand + product launch
The splash, and the sustained press that has to follow it.
- Launch narrative
- Embargo strategy
- Exclusive placement
- Review programmes
- Post-launch cadence
Crisis + reputation
Short engagements, senior counsel, and the 2am call answered by a partner.
- Holding statements
- Media training under pressure
- Correction + right-of-reply
- Stakeholder comms
- Post-incident rebuild
Sixteen people. Eighteen years.
Founded in 2007, boutique by decision ever since. Every account is led by a partner with at least a decade of newsroom or agency experience, and we turn down more work than we take on — twelve accounts is the ceiling, because attention is the product.
- Senior-led — a partner on every account, no junior pass-through
- Application-only · 12 active accounts at a time
- Offices in New York + London, clients worldwide
How representation begins
The application
A short written note: who you are, what you're working toward, when it needs to land. We read every one and reply within two business days.
The partner read
If the fit looks right, a partner spends a week with your material — the book, the deck, the product — before we say yes.
The first ninety days
Positioning, the story architecture, the target list, and the first placements. You'll know by day 90 whether it's working; so will we.
Placements that moved the needle.
Client names withheld by agreement — discretion is half the job. References available under engagement.
A debut memoir into the national conversation
Author, confidential2026A founder rebuilt as a category voice
Fintech founder, confidential2025A hardware launch under embargo
Consumer brand, confidential2025
What representation costs
Published, because a firm whose whole positioning is turning work down should not make you ask. Every engagement letter names the actual figure and the scope it buys.
Ongoing representation
- Author or founder retainerPer monthfrom $6,500
Four-month minimum
- Brand retainerPer monthfrom $12,000
- Advisory retainerPer monthfrom $3,500
Counsel only, no outreach
Project work
- Book launch campaign6 monthsfrom $28,000
- Product launch window10–12 weeksfrom $45,000
- Media trainingFull dayfrom $4,800
- Messaging + narrative sprint3 weeksfrom $9,500
Crisis
- Immediate responsefrom $15,000
First 72 hours, partner-led
- Continuing crisis counselPer weekfrom $8,000
- Existing clientsIncluded
Crisis cover is part of every retainer
Travel, review copies, event costs and wire distribution are billed at cost and approved by you in advance. We take no commission on any of them.
The counsel, not just the coverage.
“They told me which interviews to decline. That advice — the nos — turned out to be worth more than every placement combined.”
Before you apply
How are fees structured?+
Monthly retainers for ongoing representation; fixed fees for launch windows and crisis engagements. Scope and fee are in writing before anything begins.
What is the minimum engagement?+
Four months for representation — placements compound, and anything shorter sells you a sprint when the work is a season. Crisis work is the exception: it runs as long as it needs to and no longer.
Why application-only?+
Twelve accounts is the ceiling. The application is not a velvet rope — it is how we protect the attention of the accounts already on the books.
Can you guarantee coverage?+
No, and be wary of anyone who says otherwise. We guarantee the quality of the story, the strength of the list, and the persistence of the follow-up.
Do you work with in-house comms teams?+
Routinely. We extend internal teams for launches and crisis windows rather than displacing them.
Will you tell me not to do an interview?+
Often. The nos are the part of this job that compounds, and a firm that only ever says yes is selling activity rather than counsel.
Do you take clients whose work you disagree with?+
Not often, and we say why. Representation requires believing the story is true, because the whole trade runs on a journalist believing us the next time we call.
What happens if a story goes wrong?+
A partner is on the phone within the hour, including at 2am, and the first call is about the facts rather than the spin. Crisis cover is included in every retainer for exactly this reason.
Working toward something?
A short note about you and what needs to land is plenty. We respond to every application within two business days.
Inquire
Tell us a bit about you and what you're working toward. All inquiries are held in confidence.
- New York48 Lafayette St, Floor 5
- London12 Bourne Court, Clerkenwell
- HoursMon–Fri · 9am to 6pm ET