A new identity for a 12-year-old studio
Copenhagen — 2025Mark, system, and applied identity across print and digital.
IdentityPrintWebDesigner · Brooklyn
I design product surfaces that earn their pixels.
Independent product and brand designer based in Brooklyn. Currently shipping at Linear; previously at Figma and Square.
Selected clients
Northwind
Coastline
Field & Stream
Meridian Press
Ordinary Type Co.
Harbour Studio
01Selected workSome work under NDA — ask
Case studies
Design system for a fast-growing fintech
LondonDesign systemProduct2024Packaging for a single-origin chocolate line
MelbournePackagingIllustration2024Editorial redesign for a quarterly journal
New YorkEditorialType2023
The studio
12
Years independent
64
Brand systems shipped
4–6
Clients a year, by design
Small on purpose.
I take on one project at a time and stay through launch. No juniors, no hand-offs, no account layer — the person you brief is the person who ships.
IdentityProductSystemsEditorial
“The clearest, most thoughtful designer I've worked with. The work just feels right.”
Marina Costa — Founder, Northwind
02What I doFixed-price or embedded
Brand, product, systems.
01
Brand identity
Positioning, name (if needed), mark, visual system. Print and digital. Engagements run 8–12 weeks.
02
Product design
Web + mobile, often as a sole designer working alongside engineering. From discovery through launch.
03
Design systems
Tokens, primitives, components, documentation. I work in Figma, ship to React. Embed for 4–12 weeks.
03How I workNo mood boards
A predictable shape.
A first call
Free 30 minutes. We talk about what you are building, what you have, what you need.
A written brief
I write up what I heard, what success looks like, and a scope + price. You either sign it or we revise it.
The work
Weekly check-ins, sometimes daily for live ones. Always a preview link, always real work — no mood boards.
Handoff
Files, documentation, and a week of post-launch support. Then you are independent, and so am I.
From the studio
Working togetherQuoted before we start
Three ways to start.
Every engagement is quoted in writing before anything begins. These are the shapes most projects take, and roughly what they run.
From the people who hired me
What it is like to work together
04Booking Q3
Questions before reaching out
- What's your availability like?
- I usually take on one project at a time. Currently booking Q3 starts. If you're flexible on timing, reach out anyway — I'll let you know when a window opens.
- How do you scope a project?
- Fixed-price for defined work (brands, websites). Day rate for embedded design-system work where the scope shifts week-to-week. Either way, I'll quote upfront.
- Do you write code?
- Yes — I'll ship front-end code if you'd like me to, usually in React. Otherwise I hand off to engineering with annotated Figma + interaction notes.
- Where are you based?
- London. Most clients I never meet in person. Open to visiting for kickoffs and launches when the project warrants it.
- Can I see more work?
- Reach out — I share a longer portfolio over email once we have aligned on a project shape. Some of the most interesting work is under NDA.
Working on something?
A short paragraph about what you're building is plenty to get the conversation going. I reply to every email within two business days.
Currently booking Q3 · I'll let you know if the window doesn't fit
New project?
A short paragraph about what you're working on is plenty to get the conversation going.
- hello@miacarter.design