Northwind · Architecture
A new identity for a 12-year-old studio
Mark, system, and applied identity across print and digital.
- Touchpoints
- 40+
- Timeline
- 3 mo
Designer · Brooklyn
I design product surfaces that earn their pixels.
Independent product and brand designer based in Brooklyn. Currently shipping at Linear; previously at Figma and Square.
Selected work
Case studies
About
I’m a London-based independent designer with twelve years of experience working across brand systems and digital products. I work with a small number of clients each year — usually founder-led teams — from positioning through to launch.
- Worked in-house at two design-led companies
- Selected by Brand New, It’s Nice That, Sidebar
- Available from Q3
What I do
Brand, product, systems.
How I work
A predictable shape.
A first call
Free 30 minutes. We talk about what you are building, what you have, what you need.
A written brief
I write up what I heard, what success looks like, and a scope + price. You either sign it or we revise it.
The work
Weekly check-ins, sometimes daily for live ones. Always a preview link, always real work — no mood boards.
Handoff
Files, documentation, and a week of post-launch support. Then you are independent, and so am I.
Said about the work
Easy to recommend.
“The clearest, most thoughtful designer I've worked with. The work just feels right.”
M
Marina Costa
Founder · Northwind
And 2 more reviews
Questions before reaching out
What's your availability like?+
I usually take on one project at a time. Currently booking Q3 starts. If you're flexible on timing, reach out anyway — I'll let you know when a window opens.
Do you work with agencies?+
I take a small number of agency engagements as a senior contractor. White-label is fine; full anonymity isn't — clients should know who's doing the work.
How do you scope a project?+
Fixed-price for defined work (brands, websites). Day rate for embedded design-system work where the scope shifts week-to-week. Either way, I'll quote upfront.
Do you write code?+
Yes — I'll ship front-end code if you'd like me to, usually in React. Otherwise I hand off to engineering with annotated Figma + interaction notes.
Where are you based?+
London. Most clients I never meet in person. Open to visiting for kickoffs and launches when the project warrants it.
Can I see more work?+
Reach out — I share a longer portfolio over email once we have aligned on a project shape. Some of the most interesting work is under NDA.
About
I'm a London-based independent designer with twelve years of experience working across brand systems and digital products. I work with a small number of clients each year — usually founder-led teams — from positioning through to launch. Before going independent I led design at two product companies (one acquired, one still going strong) and shipped a design system used by half a million people.
- Worked in-house at two design-led companies
- Selected by Brand New, It's Nice That, Sidebar, and Mindsparkle
- Available from Q3
- Member of AIGA + The Design Industry Voices
Working on something?
A short paragraph about what you're building is plenty to get the conversation going. I reply to every email within two business days.
Currently booking Q3 · I'll let you know if the window doesn't fit
New project?
A short paragraph about what you're working on is plenty to get the conversation going.
- hello@miacarter.design
The numbers
- 500+
- Projects shipped
- 15
- Years
- 0
- Recurring clients lost
- 24/7
- In your timezone