01
One track, 280 seats
Everybody sees every talk. No expo hall, no five-room timetable, no standing at the back of a session you picked wrong.
June 12–13, 2027 · Brooklyn NY
Build. Ship. Repeat.
Two days of talks and workshops for indie and small-team founders. Single track, 280 seats, and the hallway conversations the whole event is built around.
01The formatSingle track — no FOMO
How the two days work
02
Day one is talks
Eight talks between 09:30 and 17:00, thirty minutes each with real Q&A. Long breaks on purpose — the hallway is the point.
03
Day two is workshops
Three hands-on morning workshops, 30 people each, chosen when you register. Afternoon returns to the main stage.
04
Everything is included
Breakfast, lunch, the closing dinner and the bar. No badge tiers, no upsells at the door, no sponsor keynote pretending to be a talk.
Last year
What it feels like
The line-up
Fourteen speakers · first six announced
Every talk is thirty minutes with fifteen for questions. The rest are announced in batches through the spring — the list hears first.
Keynote
Maya Okafor
Founder, Fieldnote
Pricing like you mean it (and firing your best customer)
Adelina González
Co-founder, Anteo
Building calm into the org chart
Sam Whitaker
Partner, Calm Capital
The maths of bootstrapped software in 2027
Keynote
Eve Wallander
CEO, Untether
The real cost of always-on leadership
Dr. Sherry Lin
Psychologist + founder, Second Chair
Grief, recovery, and the seasons of a founder's life
Tobias Mensah
Workshop lead · day two, Groundwork
Sales for people who would rather not
Schedule
Both days, hour by hour
Published in full before tickets go on sale, because you should know what you are buying. Times move by a few minutes; the shape does not.
- 08:30 – 09:30BreakThe Mill floor
Doors, coffee, breakfast
Come early. Most of the good conversations happen before anybody has said anything from a stage.
- 09:30 – 09:45Main stage
Welcome
The organisers
- 09:45 – 10:30KeynoteMain stage
Pricing like you mean it
Maya Okafor
The opening keynote. Thirty minutes, fifteen for questions, and nobody has ever asked fewer than a dozen.
- 10:30 – 11:15Break
Long break
Forty-five minutes, deliberately. This is the hallway track.
- 11:15 – 12:00Main stage
Building calm into the org chart
Adelina González
- 12:00 – 13:30BreakThe Mill floor
Lunch, served at long tables
Seated, not standing. You will meet the eleven people either side of you.
- 13:30 – 14:15Main stage
The maths of bootstrapped software
Sam Whitaker
- 14:15 – 15:00KeynoteMain stage
The real cost of always-on leadership
Eve Wallander
- 15:00 – 15:45Break
Afternoon break
- 15:45 – 16:30PanelMain stage
Founder panel: the year that broke us
Four founders, one moderator, no slides. Recorded but never livestreamed.
- 16:30 – 17:00Main stage
Close of day one
- 19:00 – lateSocialThe waterside terrace
Speakers' dinner + bar
Included with every ticket. Patron tickets sit with the speakers; everyone else ends up there anyway.
- 09:00 – 09:30BreakThe Mill floor
Breakfast
- 09:30 – 12:00WorkshopRoom A
Workshop: sales for people who hate sales
Tobias Mensah
30 seats. Bring a deal you are stuck on; leave with it unstuck.
- 09:30 – 12:00WorkshopRoom B
Workshop: pricing surgery
Maya Okafor
30 seats. Bring your pricing page and thick skin.
- 09:30 – 12:00WorkshopRoom C
Workshop: ops that survive your holiday
Adelina González
30 seats. Leave with a written handover doc, not a plan to write one.
- 12:00 – 13:30BreakThe Mill floor
Lunch
- 13:30 – 14:15KeynoteMain stage
Grief, recovery, and the seasons of a founder's life
Dr. Sherry Lin
The talk people quote all year. Tissues on every seat, and we are not joking.
- 14:15 – 15:00PanelMain stage
Unconference: whatever the room wants
Topics proposed at breakfast, voted at lunch, run in the afternoon.
- 15:00 – 15:30Main stage
Closing + where we go next year
- 15:30 – 17:00Social
Last coffee, slow goodbyes
Nobody has ever left at 15:30.
280 seats, single track
Tickets
All tickets include both days, every meal, and the closing dinner. 280 seats total — when they're gone, they're gone.
02The shape of itFourth edition
- Seats, capped on purpose
- 280
- Track — everyone sees everything
- 1
- Talks + 3 workshops
- 14
- Of last year's guests would return
- 92%
A converted warehouse in Crown Heights.
We kept it intimate on purpose: 280 seats, one track, no expo hall. The neighbourhood is walkable, the hotel is two blocks from the venue, and we've negotiated rates for both nights.
- The Brooklyn Mill · 280 seats · Crown Heights
- Hotel block $189/night, two blocks away
- LGA 30 min · JFK 40 min · all meals included
Alumni say
5 out of 5 stars
“I've been to the big 5,000-person conferences. This is the only event where every conversation moved my business. I changed my pricing on the flight home and made the ticket back in a month.”
P
Priya N.
Founder, attended 2026
04The fine print, plainly
Ticket questions
What if I can't make it?+
Full refund to 30 days out; after that, transfer your ticket to anyone with two clicks. We'd rather your seat gets used.
Are talks recorded?+
Yes — Standard and Patron tickets get recordings 30 days after. The workshops and hallway track are the reason to be in the room.
Group rates?+
Three or more from one company: 15% off, email us. Whole-team buyouts of a row have happened; we respect it.
Accessibility + dietary?+
Step-free venue, live captioning on every talk, quiet room on the mezzanine. Every meal covers dietary requirements collected at registration.
Last year sold out in 19 days.
Single track, 280 seats, no livestream of the hallway. When it's gone, it's gone until next June.
Refundable to 30 days out · transferable anytime
Questions
Sponsorship, group rates, accessibility, press — all handled here, replies within a business day.
- Tickets + general
- Sponsorship
- VenueThe Brooklyn Mill · Crown Heights
Speaker drops + ticket alerts
We announce speakers in batches and tickets move fast. One email per announcement, nothing between editions.