Beauty + Skincare

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Skincare that works. Without the marketing.

Six products, dermatologist-formulated, made with the active ingredients on the label — not the trending ones on Instagram.

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Dermatologist-formulatedCruelty-free + veganRecyclable packaging30-day money-back

The six products

01

Cleanser

pH-balanced, fragrance-free, removes makeup without stripping. $24.

02

Vitamin C serum

15% L-ascorbic acid, dark-spot evidence-based formulation. $48.

03

Retinol

0.3% encapsulated retinol — works without the redness. $52.

04

Moisturiser

Niacinamide + ceramides + squalane. For combination + oily. $36.

05

SPF 50

Mineral, no white cast, plays well under makeup. $32.

06

Eye cream

Peptide + caffeine. Targets dark circles + fine lines. $44.

Founder in clean studio

We started because skincare lying to us was personal.

After a decade of buying $80 serums with no actual active ingredients, we asked a derm to formulate the line we wished existed. Six products, no fillers, no marketing-led ingredients — just the ones with real evidence.

  • Every product clinically tested for 12 weeks before launch
  • Active percentages disclosed on the label
  • Made in California · cruelty-free · vegan
  • Packaging recyclable + carbon-neutral shipping

Customer reviews

4.9·6,428 reviews
“The vitamin C serum is the first one that's done anything for my hyperpigmentation. Six weeks in.”
M
Maya R.
Verified review
“I have rosacea + sensitive skin. This is the first cleanser I haven't reacted to in years.”
J
Jenna B.
Verified review
“The retinol gave me zero redness. The dermatologist who recommended it deserves the credit.”
S
Sarah K.
Verified review

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