How Northwind 3×ʼd qualified pipeline in 90 days
Toronto — 2026New positioning, a redesigned funnel, and a six-asset content engine — shipped in one quarter.
PositioningWebGrowthHand-picked clients · 24 launches this year
Brands the market remembers.
Brand strategy and digital experience for ambitious B2B teams — from positioning workshop to launch in 12 weeks.
01Selected workFull decks on request
The index
Rebrand for a 10-year-old fintech
LondonIdentityDesign system2025Product design for a headless commerce platform
BerlinProductEmbedded2025Launch campaign for a DTC hardware debut
NYCCampaignPackaging2024
The studio
Senior people. No hand-offs.
Nine people, every one of them senior. The team that pitches you is the team that ships you — no account layer, no juniors learning on your budget, no theater. We take on a handful of partners a quarter and go deep.
BrandProductWebGrowth
9
People, all senior
11
Years shipping
71%
Of work is repeat or referral
“They became the team we wished we had in-house. Honest, sharp, and fast — the only agency of three we'd hire again.”
Maya Patel
VP Marketing, Northwind
02What we doDesign + engineering in-house
Three disciplines, deeply integrated.
01
Brand
Positioning, identity systems, messaging, voice — the bedrock everything else stands on.
- Strategy sprints from $20k
- Full rebrands 8–14 weeks
02
Product
End-to-end product design, from wireframes to shipped pixels. We embed with your engineers or bring our own.
- Design + React/Next.js in-house
- Embedded 3–9 months
03
Growth
Performance landing pages, lifecycle, and conversion experiments — measured, not vibes.
- Experiments shipped weekly
- Receipts on request
03How we workWeekly preview links
A predictable shape, from brief to launch.
Discovery
Two-week deep-dive: stakeholders, audit, audience research, written direction.
Strategy
Positioning, brand architecture, messaging hierarchy. Signed off before we touch design.
Design + build
Identity system, web design, engineering. Weekly preview links so feedback never stacks up.
Launch + handover
Together. Then a week of post-launch polish. Then you own it — files, docs, and all.
Engagements
What it costs to work with us
Published so you can rule us in or out in thirty seconds. Every number is a range until discovery; nothing here is a starting point we walk upward from.
Careers
Working here
We hire slowly and rarely, and we answer every application — including the no. Nothing open that fits? Send work anyway; most of the studio arrived that way.
- Apply
Senior brand designer
BrandBrooklyn or remoteFull-time
Identity systems end to end. Portfolio over CV, always.
- Apply
Product designer
ProductRemote · US or EUFull-time
Embedded with client engineering teams. Comfortable in a repo.
- Apply
Front-end engineer
EngineeringRemote · US or EUFull-time
React and Next.js, with real opinions about motion and accessibility.
- Apply
Studio producer
OperationsBrooklyn · 3 daysFull-time
Runs schedules, budgets and the awkward client conversations.
- Apply
Design internship
BrandBrooklynPaid · 12 weeks
Runs every summer. Paid properly, and it has led to three hires.
04Before you brief us
Questions, answered
- What's a typical engagement size?
- Full rebrand + website: $80–180k. Standalone website: $30–60k. Strategy sprints: $20k. Precise quote after discovery.
- How long does it take?
- 8 to 14 weeks for most engagements. The deciding factor is decision-making speed on your side, not our throughput.
- Do you build the website too?
- Both design and engineering, in-house, usually React/Next.js. We can hand off to your team — most clients ask us to ship.
- Do you offer retainers?
- After the initial engagement — typically 1–2 days a week to extend the system as you grow, capped at six months so the work stays sharp.
- Where are you based?
- Remote-first with a studio in Brooklyn. Clients across North America and Europe; kickoffs in person when it matters.
- Who owns the work when we finish?
- You do — files, source, fonts licensed in your name, and the repository. There is no hostage clause and nothing that stops another studio picking it up.
- Will you work with our existing engineers?
- Often, and it usually goes better than people expect. We design in their stack, open pull requests against their repo, and stand up in their standup.
- What makes a project go wrong?
- Almost always the decision-maker not being in the room. If the person who can say yes cannot attend the sign-off sessions, we will say so at the brief rather than discover it in week nine.
Q3 has two slots left.
We take on a handful of partners each quarter and reply to every brief within 48 hours.
Every brief answered within 48 hours
Tell us about it
A short brief is enough — what you're building, roughly when, roughly why. We'll come back with thoughts within two business days.
- Phone+1 (415) 555-0184
- Emailwork@northlight.agency
- Address848 Folsom St #305, San Francisco, CA 94107
- HoursMon–Fri · 9am–6pm PT